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The Ultimate Solution to Your Dry Hair Nutriplenish

The Ultimate Solution to your Dry Hair: Nutriplenish!

Dull, dry hair seems to be one of the oldest issues known to the world of beauty- but why? This is not a ‚Äúone size fits all‚ÄĚ problem. Rather, everyone has unique hair needs, and Aveda‚Äôs Nutriplenish line is designed to fill those specific needs.
Why is my hair dry, dull, and brittle?
To understand how this product line works, we first must know exactly what hydration is and what it is not in regards to our hair. Dull, dry hair is due to a lack of hydration. What is hydration? It is the process of raising the nutrient levels within the hair strand with the use of humectants, emollients, proteins, amino acids and vitamins that penetrate the hair. Put simply, it penetrates and nourishes the hair from within. This is not to be confused with moisturizing, which is the process of sealing and smoothing the cuticle of the hair by locking in moisture from the outside in. Our hair needs both hydration and moisturization in order to thrive. Thankfully, Nutriplenish does both!
How is Nutriplenish different from other product lines made for dry hair?
Aveda’s Nutriplenish line not only locks in moisture but also targets the lack of hydration, which is likely the root problem of your dull, dry hair. Each product in the Nutriplenish line is supercharged with superfoods like organic pomegranate seed oil, organic coconut oil, organic mango butter, and is 94% naturally derived. It is also free from silicones, parabens, sulfates, gluten, propylene glycol, and animal byproducts!
Nutriplenish Light Moisture Shampoo and Conditioner:
Creamy texture
Conditioner deeply hydrates to revitalize dull, depleted hair strands
Lightweight shampoo cleanses while moisturizing dull, depleted hair
Ideal for all textures with fine-medium hair
Hair is replenished and hydrated
Nutriplenish Deep Moisture Shampoo and Conditioner:
Rich shampoo that cleanses while instantly moisturizing dry hair
50% more butters than Nutriplenish Light Collection
Ideal for medium-coarse/thick hair
Conditioner deeply hydrates dry, depleted hair
Buttery texture
Hair is replenished and hydrated

Nutriplenish Leave in Conditioner
98% naturally derived
Hydrates for 72 hours
Protects from heat from styling up to 450 degrees
Protects from drying effects from the sun

Nutriplenish Multi-use Oil
Blend of pomegranate seed, sunflower seed, coconut, avocado, and argan oil
100% naturally derived


Balayage literally means to sweep. Balayage creates a soft swept natural result that requires lower maintenance with less salon visits depending on the look you are going for. This will take time and patience for the Balayage. We may need to correct past Balayage or hair painting experiences that left us not looking as picturesque as our Instagram inspiration photo. The transition period is much easier to embrace when both client and stylist are on the same page and you are both working towards your end goal. During the consultation it’s best to have a dialogue on how realistic your expectation is and whether or not it is achievable in one salon session. It may be necessary to have a series of sessions with a breakdown of services entailed and cost. This will ensure the integrity of your hair and give you a realistic idea of all involved with your long term goal depending on your circumstances your stylist can come up with a game plan and timeline to get you that flawless Balayage picture you find yourself constantly being drawn to. For someone with no previous hair color this could happen in the first session. For those of us who haven’t seen our natural hair color in years this will be a longer undertaking. This guest pictured above required 3 salon visits to achieve her end result. Price breakdown:
1st and 3rd visit Balayage, Glaze & Haircut $250.00. 2nd visit Balayage & Glaze $200.
As your hair grows out in a “painted” fashion she can come in for just root touchups.

Have Damaged Hair….We Can Help. How to Repair Damaged Hair

Have Damaged Hair….We Can Help

Between heat styling, chemical processing and countless other assaults we launch on our hair, it’s not surprising that damage is the #1 global hair care concern, with nearly three in ten women citing split ends as their top hair concern.

There are basically four ways we damage our hair.

  1. We damage our hair with various CHEMICALS ‚Äď ‚ÄúAnything that changes the bonds in your hair breaks it down,‚ÄĚ says Ricardo Dinis, Aveda Global Artistic Director, Hair Cutting.
  2. We damage our hair with HEAT TOOLS which eventually makes your hair brittle and fragile and can cause split ends
  3. We damage our hair with ENVIRONMENTAL DAMAGE like sun and air pollution

4. We damage our hair with HEAVY HANDED COMBING AND BRUSHING which cause abrasion to the hairs cuticle causing it to thin and snap

Aveda‚Äôs Damage Remedy‚ĄĘ line-up of products, all of which contain quinoa. The range features a shampoo, conditioner, intensive restructuring treatment, daily hair repair and split end repair, which instantly mends split ends.



Mineral Oil
Animal Ingredients
Synthetic Fragrance

While certain things in your styling routine are non-negotiable (say, color or that keratin treatment), treating your mane with care can help strengthen hair and prevent split ends from forming. Handle strands gently. Blot, don’t rub hair dry, and massage, don’t scrub shampoo into your scalp.

Let’s be honest: we’ve all got bad hair habits. Everyone’s a little bit guilty of mistreating their hair, whether it’s with regular highlights, frequent heat styling, or even the climate you live in. Getting your hair back in shape can take serious work, which is why we love our bestselling Damage Remedy hair care system; its compassionate care for your damaged hair leaves it soft and strong. One of our favorite products from the lineup is Daily Hair Repair, a leave-in treatment that instantly repairs and protects from heat styling.


  2. It PROTECTS your hair from breakage and damage due to heat styling temps of up to 450 degrees
  3. It smells great. Daily Hair Repair’s aroma is a blend of certified organic bergamot, mandarin, ylang ylang and other pure flower and plant essences and is 97% NATURALLY-DERIVED* and STRENGTHENS your hair
  4. Your hair will feel HEALTHIER upon first use. If you’re trying to grow out your hair, Daily Hair Repair should be your secret weapon. Your hair will feel stronger and grow longer as you use it because it helps prevent breakage!

What’s in Your Lipstick?


What’s in your lipstick?… many lipsticks on the market today contain various harmful ingredients like phthalates, lead, parabens, butylated compounds (BHT and BHA) These metals and toxins are present in minute quantities in lipsticks. The impact of toxins increases in women as¬†they are absorbed through the skin, and ingested while eating and re-applying lipstick throughout the day. This results in women exceeding the daily intake guidelines for these metals and toxins. Certain harmful ingredients are known to cause cancer. These toxins accumulate in your body over time and cause toxicity. Cadium a metal often found in lipsticks is found in breast cancer tissue and has¬†been found to help cancer cells multiply. They can be harmful to your nervous system and your hormonal system.
Good news…. Let Aveda put a smile on your face. Treat your lips to moisturizing color full of naturally derived ingredients and a refreshing aroma-flavor with certified organic mint. Creamy, full coverage lip color with plant waxes and fruit butters‚ÄĒmoisturizes, plumps and smooths the appearance of fine lines. Provides full coverage with a satin finish.
Aveda has pioneered a new way to trace ingredients in it’s supply chain which they call Soil to Bottle.



What is a Keratin Treatment and is it right for me?

 Do I want a keratin treatment? What is a Keratin? Keratin is a natural protein found in your hair.

The keratin¬†treatments are¬†advanced, in-salon treatments that restore and restructure the hair by infusing a special blend of hydrolyzed keratin deep into the cuticle. The hydrolyzed keratin is bonded to the cuticle with heat from a flat iron to relax the hair’s subcuticle layer, resulting in renewed smoothness and shine.

Living in¬†Tampabay, Florida where it is hot and humid our hair¬†can be¬†naturally¬†frizzy and¬†unmanageable. The hair will be more manageable and easy to style, and will be resistant to humidity. It will feel noticeably softer and silkier, with added life, shine and vibrance. Blow drying times will be greatly reduced. A great time to have the treatment done is directly after permanent color, semi-permanent color or highlights. The treatment seals the color in, making it last longer and appear more vibrant. If you choose to have color applied after the treatment, we recommend waiting at least two weeks.¬†Keratin treatments are an investment so it‚Äôs crucial to invest in a great home care to achieve the longevity¬†of your treatment.¬†Salon Estetica only uses Keratin Complex Brand and we¬†recommend the¬†Keratin Complex Shampoo and Conditioner for every day care. If you already have¬†Aveda’s Brilliant, Color Conserve, or¬†Shampure shampoo and conditioner at home these are fine for your keratin treatment after care as well. No drugstore products! As these are¬†damaging for your hair and your keratin treatment as they will cause the cuticle of your hair¬†to open and release the¬†keratin treatment.

Keratin Express Treatment $125 this treatment is applied to wet hair with a 30 minute processing time. It gives you the ability to wash your hair after eight hours. This treatment last 6 to 8 weeks with proper home care and depending on lifestyle choices results can be seen up to 12 weeks!
Full Keratin Smoothing Treatment $250 this treatment is applied to dry hair after a keratin clarifying shampoo which will help to change the pH of your hair leaving the cuticle exposed for ultimate deposit of the keratin treatment. You can not get your hair wet for 72 hours after treatment. This treatment lasts up to 5 months with proper home care and depending on lifestyle choices results can be seen up to 6 months!

So You Are Thinking About a Fashion Color For Your Hair

Some Tips to help you decide if a Fashion Color is Right for you..

Here are some tips to make this process successful.
*This will usually take Multiple processes. We will need to make your hair light enough to give you the color you want. If your end result is to be a lavender, we can start with a purple.
*Each step or process will take time and money. Have a consultation with your stylist and let them know what you are comfortable with and they can customize something for your needs.
*Fashion colors do not open the cuticle of your hair and permanently change the pigment of your hair. They only stain it. This means you need quality Aveda take home products to give you healthy hair. Damaged hair is hard to color. You want to make sure you protect your investment.
*Follow the instructions the stylist recommends. Fashion colors only last 4-8 weeks. Keep your follow up appointments. The more your fashion color is layered on the longer it lasts.
*Call to set up your complimentary consultation with one of our Master Stylists 813-236-1800

10 Year Anniversary Celebration at Painting with a Twist

Our team had some down time with a little creativity that didn’t include hair this evening…. we enjoyed our time together at Painting with¬†a Twist in Brandon


Advanced Education at Aveda Institute with Tippi Shorter

What an awesome day of education for some of our team at the Aveda Institute in St Petersburg with Aveda’s Global Artistic Director, Textured Hair Tippi Shorter


Love Event February 2017

Our LOVE Event February 2017
Salon Estetica’s guests showed Love to two local women’s organizations

Dress for Success Tampabay and Mary & Martha House
They brought gently used purses , clothes and purchased Aveda products to benefit the women these two organizations help. All the attendees received complimentary Aveda rituals and special thank you gifts.



Complimentary Services to our AttendeesDress For Sucesslovegroup

Breast Cancer Awareness Whole Lotta Pink “Twisted Fantasy”

October 2013

To kick off Breast Cancer Awareness Month 2013, Whole Aveda Salon and Spa hosted the benefit event “Twisted Fantasy” – a hair show/competition at Sip Lounge. Salon Estetica’s team members presented some pink models with amazing costumes and hair in a “Twisted Fantasy” kind of way.


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