“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”

-Horst Rechelbacher, founder

Our Mission

At Salon Estetica, we embody the essence of our vision in a single word: Estetica. It encapsulates our commitment to pioneering the future of haircare and wellness. We’re not just a salon; we’re a movement, ushering in a new era of beauty and wellness with fresh experiences, forward-thinking approaches, and unwavering standards.

Our ethos revolves around embracing the new – new experiences, new thinking, and new standards. We’re not content with the status quo; we’re constantly pushing boundaries and challenging conventions to redefine what’s possible in the world of haircare and beyond.

As the next generation of wellness professionals, we are driven by a resolute determination to elevate our profession to new heights. We don’t just cut hair; we craft experiences. We don’t just provide services; we deliver transformations. And above all, we don’t just meet expectations; we exceed them.

At the heart of everything we do is a deep-rooted commitment to building valuable relationships through passionate service. We understand that true beauty lies in the connections we forge with our clients – connections built on trust, respect, and a shared passion for self-care and personal expression.

Join us on this journey as we pave the way for a brighter, more beautiful future. Estetica is not just a destination; it’s a destination for transformation, empowerment, and inspiration. Together, let’s embark on a journey of self-discovery, renewal, and unparalleled beauty.

Estetica – Where the Future Begins.


We are honored to have been selected by Salon Today Magazine, the top business publication for salon and spa owners as one of the Top 200 Salons in the Nation for 2011, 2012 and 2014. We have you, our awesome guests to thank.

Salon Estetica has partnered with Dress for Success Tampa Bay. “Dress for Success Worldwide is an international non-profit organization dedicated to improving the lives of women in the United States and around the world. The professional clothing, employment retention programs and ongoing support that we provide our clients symbolize our faith in every woman’s ability to be self-sufficient and successful in her career.” Salon Estetica will be a drop-off location for any donated items. We hope this will alleviate some of the travel burden for our guests from the Valrico, Brandon, Apollo Beach, and south county locations. Please click on the logo below to be taken to Dress for Success’ website for donation specifications. Salon Estetica will also be helping these guests on their path to success by offering complimentary hair services.